In the Indian subcontinent we have a face cream called Fair n Lovely.
Nikki (Ew) must’ve imported tons of it. As I recall it’s made by Procter n Gamble. Highest grossing cream. Thank you, East India Company for screwing us brown natives!
Anti colorism objections were raised. So name change to Soft n LovelyLol!
I’ll Google it to confirm.

Spectrum of skin color dictates a lot in the Indian subcontinent. A woman can be like the hunchback of notre dame but if she’s ‘fair’ she’ll be whisked away in a palanquin!
Now that’s a story in itself I must write, being not quite white enough!