Farida Haque
Dec 4, 2022

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Excellent choice for today’s article.

Check out Zara’s new collection for todays youth. It’s a reflection of the times to me. Not at all alluring. Ad campaign is in cold blues and a pervasive air of dourness, disengagement and distortions. Chilling. For young people to look scary soulless and hollowed out by sadness is a dreadful approach to marketing.
But then, I’m just an old lady. What do I know!!

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Farida Haque
Farida Haque

Written by Farida Haque

Multimedia artist, writer, poet. “I could not have painted myself happy without painting myself sad first…” faridahaque@gmail.com

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